du Pay, the mobile payment division of the telecommunications giant du, has announced a strategic partnership with Visa, a leading global payments processor.
duPay and Visa partnership
This collaboration marks a significant milestone as du Pay becomes a principal member of Visa, granting it the ability to issue Visa cards. Through this alliance, customers using du Pay will now have the option to order both digital and physical prepaid Visa cards directly through the app.
The introduction of Visa cards provides du Pay customers with access to a universally accepted payment method, offering convenience and security in their financial transactions. Nicolas Levi, CEO of du Pay, expressed the shared vision of du Pay and Visa to empower the financially underserved in the UAE. Their goal is to transcend traditional payment solutions, making payment processes faster, simpler, and more secure. The strategic collaboration aims to accelerate digital empowerment, focusing on inclusivity and providing simplified access to financial products for individuals without traditional banking services.
Enhancing convenience and security
By integrating Visa's capabilities, du Pay aims to expand its range of financial solutions, aligning more closely with customer lifestyles and enhancing flexibility within the du Pay platform. Both companies are committed to empowering communities through accessible financial services, furthering the goal of financial inclusion in the UAE.
Salima Gutieva, Visa's VP and Country Manager for the UAE, highlighted the significance of the partnership in extending the benefits of digital commerce to more consumers in the UAE. The collaboration aligns with the UAE government's efforts to promote financial inclusion by introducing innovative and secure digital payment solutions. Visa is proud to partner with du Pay to support their entry into the realm of digital payments, contributing to the advancement of financial accessibility and convenience for individuals across the UAE.
The partnership between du Pay and Visa signifies a strategic alignment aimed at advancing digital payment solutions in the UAE. By leveraging Visa's extensive network and expertise in global payment processing, du Pay aims to enhance its offerings and cater to the evolving needs of its customers. The integration of Visa's capabilities into the du Pay platform not only expands the range of financial services available but also ensures greater convenience and security for users.
The introduction of Visa prepaid cards through du Pay's platform opens up new avenues for financial inclusion and accessibility. Individuals who may not have access to traditional banking services can now benefit from the convenience of digital payments, empowering them to participate more fully in the digital economy. This initiative is particularly significant in the context of the UAE government's efforts to drive financial inclusion and promote digital innovation across various sectors.