A maximum fine of 10,000 dirhams was issued by the United Arab Emirates to businesses and social media influencers.
Companies in Abu Dhabi have issued a warning against entering into illegal contracts with social media influencers, which could result in closure and fines of up to Dh10,000.
A license from the appropriate department is required to be obtained by influencers before they may advertise their services through websites.
With regard to collaborations with social media influencers, the authorities in Abu Dhabi are requesting that all licensed firms operating within the emirate adhere to the criteria that have been established. In the event that violators fail to comply, they will be subject to closure or fines beginning at Dh3,000 and increasing up to Dh10,000, as stated by the Department of Economic Development (ADDED).
The UAE issued an important circular to economic establishments.
Important circulars were distributed to economic establishments by the United Arab Emirates.
The following is a list of three areas of compliance that related economic institutions are required to comply with, which was included in a circular dated June 20:
In order to advertise their services through websites, social media influencers are required to first obtain a license from the department.
Any form of advertising activity, including advertisements, marketing, and other forms of promotional activity, requires economic institutions to get permission from the Advertising and Development Department (ADDED).
Whenever economic institutions enter into contracts with social networking sites and influencers, they are required to make certain that they possess a legal license that has been provided by ADDED.
The UAE requires social media influencers to obtain a license.
Influencers on social media are required to obtain a license in the United Arab Emirates.
Social media influencers who make money from endorsing brands and businesses will be required to obtain a media license, according to guidelines that were published by the National Media Council in 2018.
In addition, the laws stipulated that in order to conduct business within the United Arab Emirates, news websites, electronic publishing outlets, and on-demand printing facilities, as well as commercial activities carried out through social media platforms, were required to get a license from the National Media Commission (NMC). Those who use social media to promote brands and enterprises for financial gain are required to obtain a media license from the National Media Commission (NMC) in accordance with the legislation.
