Meta plans to launch AI assistant in India with text and image capabilities

Asma Ahmed - | Technology

As part of its attempts to increase the extent of its artificial intelligence services in a very competitive industry, the global IT giant Meta announced that it is going to introduce its chatbot, Meta AI, in India.

Meta launches Meta AI in India.

Meta has announced the launch of its artificial intelligence chatbot, Meta AI, in India, marking a significant move in its strategy to expand its AI capabilities in a fiercely competitive market. This development closely follows Google's introduction of its AI chatbot Gemini's mobile app to India, which supports nine Indian languages.

Expanding AI capabilities in India

Meta's decision to roll out Meta AI in India comes after a period of testing the AI chatbot with a segment of users in the country over recent months. The chatbot serves as a versatile assistant capable of handling a broad spectrum of queries. It integrates real-time information sources from Google and Microsoft's Bing to provide up-to-date answers to user inquiries.

In addition to answering questions, Meta AI enables users to generate text and images, summarize lengthy texts, and assist with various writing tasks such as proofreading, editing, and language translation. It also has creative capabilities, allowing users to compose poems and stories through its interface.

One of the unique aspects of Meta AI is its integration across Meta's platforms, including WhatsApp, Instagram, and Messenger. Users can invoke the assistant directly within their personal and group chats to seek advice, ask questions, or utilize its features for various tasks.

Meta's move into the Indian market with Meta AI reflects its ambition to tap into the growing demand for AI-powered virtual assistants among a tech-savvy population. By offering a multifunctional AI chatbot capable of both practical and creative tasks, Meta aims to enhance user engagement and utility across its ecosystem of social media and messaging platforms.

The competition in India's AI assistant market has intensified with Google's expansion of Gemini's capabilities, underscoring the importance of providing localized and versatile AI solutions. Meta's decision to localize Meta AI for the Indian market, potentially supporting multiple languages and catering to diverse user needs, aligns with its strategy to deepen its foothold in one of the world's largest and fastest-growing digital markets.

Looking ahead, Meta is likely to continue refining and expanding the capabilities of Meta AI based on user feedback and technological advancements. As AI continues to evolve, Meta's investment in AI-driven technologies such as Meta AI positions it to remain competitive and relevant in the global tech landscape, particularly in regions like India where digital adoption and AI utilization are on the rise.

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Asma Ahmed
Asma Ahmed
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