Apple Launch iPhone 15 Today in Bid to Reverse Sales Slump

Asma Ahmed - | Technology

One of the most highly anticipated announcements from Apple is expected to be a new charging method for the iPhone 15 models and upcoming iterations.

Apple to Reveal iPhone 15 and More in Annual Event

Apple is gearing up for its annual late summer event, where it's expected to unveil the latest iPhone model, iPhone 15, and more. This event is a tradition aimed at giving consumers fresh reasons to invest in Apple's flagship product.

Challenges Amidst Slump

Apple has recently faced a mild sales slump, with three consecutive quarters of declining sales compared to the previous year. Management has even signaled the likelihood of another downturn in the current quarter, coinciding with the release of the iPhone 15 lineup.

As This challenging period has contributed to a nearly 10% drop in Apple's stock price since mid-July, pushing the company's market value below the $3 trillion milestone it achieved earlier this summer.

Incremental Advances in iPhone 15

Although no significant advances in technology are anticipated, the iPhone 15 series is likely to have minor upgrades to the device's processor, battery, and camera. Some models might have an updated display with a "Dynamic Island" for app alerts, a design first seen in the Pro and Pro Max editions from the previous year. Additionally, there are reports of a periscope-style telephoto lens with a 6x optical zoom for the Pro and Pro Max editions.

Pricing Considerations

Apple is anticipated to increase prices for the Pro and Pro Max models, partly due to the improved camera features. The base price for the iPhone 14 Pro is $1,000, while the Pro Max starts at $1,100. Analysts suggest that the iPhone 15 versions of these models may cost an additional $100 to $200, testing consumer willingness to pay higher prices in a post-pandemic era characterized by inflation pressures.

Transition to USB-C

Apple is also expected to announce a shift to the USB-C cable standard for charging iPhone 15 models and future generations. This change is driven by a European regulatory mandate set for 2024, phasing out the Lightning port. It remains to be seen whether Apple will limit the switch to USB-C to European models or implement it worldwide.

iOS 17 and Other Product Releases

Aside from the new iPhones, Apple typically introduces its next generation of smartwatches during this event. The event also serves as a platform to unveil the upcoming software version, iOS 17, which will be available for free download later this month. iOS 17 introduces new features, including real-time message transcriptions and voicemail interaction during unanswered calls.

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Asma Ahmed
Asma Ahmed
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