Dubai authority mandates real estate agents to remove fake listings in 3 days

Asma Ahmed - | UAE

In a recent survey, 21% of respondents acknowledged being enticed by advertisements promoting houses that were either unavailable or already claimed.

Real estate agents in Dubai have received directives from the Dubai Land Department to promptly remove all properties that are no longer available for sale or rent from their digital platforms. The department issued a three-day ultimatum for agents to eliminate advertisements for properties that are no longer on the market.

The Dubai Land Department highlighted the issue through its social media channels, expressing concern over properties still being advertised despite being unavailable. They emphasized the importance of agents updating their digital platforms within three working days to ensure that all unavailable properties are removed from listings.

Recent reports shed light on the prevalence of fake property advertisements and deceptive practices by some real estate agents. In a poll conducted, 21.5% of respondents admitted to being lured by ads for houses that were not actually available. Additionally, 32.4% reported encountering discrepancies between the advertised photos and the actual properties.

Dubai's regulatory authority took action against 30 real estate firms for non-compliance with advertising terms and conditions, imposing fines of Dh50,000 each. These measures aim to uphold transparency in a real estate market that has experienced significant growth post-pandemic.

Various online platforms in the UAE, including Dubizzle, Property Finder, Bayut, Asteco, and Allsopp & Allsopp, facilitate property transactions. In 2023, Dubai recorded a record 1.6 million real estate transactions valued at Dh634 billion, with approximately 71,000 new investors entering the market.

The Dubai Land Department instructed property brokerages and portals to provide evidence of removing unavailable properties from their websites by emailing [email protected]. This proactive approach underscores the commitment to maintaining integrity and accuracy in real estate advertising practices.

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Asma Ahmed
Asma Ahmed
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